Maximized Studio

Hi! 👋 I'm Maxim Vellinga

I'm a Design Engineer at maximized.studio, focused on SMBs — building apps and custom solutions. I'm also a strategic partner at wecatalyze.design, helping enterprises with Mendix, UI, and front-end work.Over the years, I've created digital solutions across finance, healthcare, and construction—always starting by understanding user behavior and business goals.My approach centers on rapid validation, scalable design systems, and when needed, neuromarketing principles to drive engagement that sticks.Outside work: bouldering, hiking, and game dev (currently exploring Rive + Unity).

Resume

Work experience

Current

2024 - current

My own studio, focused on SMBs — building distinctive apps, custom tools and Rive-powered UI animations. Hands-on across discovery, design and front-end so ideas ship fast and feel polished.

Highlights

Shipped Rive-powered UI animations across multiple production apps
End-to-end delivery for SMB clients — from discovery to launch
Reusable design system + animation kit that scales across projects

WeCatalyze

Current

2025 - current

As strategic partner I help enterprises ship reliable Mendix, UI and front-end work. From hardening existing platforms to building new tools from scratch, the focus is on user experience, modernization and bringing structure to complex workflows.

Highlights

Strategic partner for enterprise UI & Mendix engagements
Mix of platform hardening and greenfield tooling
Bridged design, front-end and back-office concerns on every brief

BS&F

WeCatalyze

2025

Stepped in as interim to get the platform through a DigiD audit. Made the styling and CSS robust to meet the compliance standards, modernized the back-office page structure and used the moment to sharpen the end-user experience — including a mobile-friendly flow for adding a Stadspas.

Highlights

Passed the DigiD audit on the first review
Rebuilt styling & CSS to meet compliance + accessibility standards
Mobile-friendly Stadspas request flow shipped alongside the audit work

Zon & Woning

WeCatalyze

2026

Built a portal that analyzes incoming emails and drafts fitting replies on the spot. Includes easy blacklist rules, a manageable knowledge base, and a queue with direct in-place editing — turning a noisy inbox into a fast, controllable workflow.

Highlights

AI-drafted replies for incoming emails — straight from the queue
Blacklist rules + knowledge base manageable by non-developers
Inline editing turned a noisy inbox into a controllable workflow

AVM

WeCatalyze

2026

Built a planning tool that lets schedulers plan projects across teams and configure each team day by day. Replaced spreadsheet juggling with a clear, drag-friendly week view that holds up under real-world planning chaos.

Highlights

Replaced spreadsheet planning with a drag-friendly week view
Per-team day-by-day configuration without losing the project overview
Built to absorb last-minute swaps without breaking the schedule

Axians

2022 - 2025

Held a unique hybrid role that combined (front-end) development and UX leadership. Contributed to various enterprise applications, both in full-code and Mendix environments. Developed and launched scalable platforms including the CVC DIF investment portal, Van Schie inspection & order picking apps, and Froot order portal. By aligning various processes within financial audits and ESG compliance, workflows became more transparent, faster, and less error-prone.

Highlights

Hybrid front-end + UX-lead role across multiple enterprise platforms
Shipped CVC DIF, Van Schie and Froot platforms end to end
Aligned financial audit + ESG processes into transparent workflows

CVC DIF

Axians

2025

Developed and launched as a scalable investment platform. By aligning various processes within financial audits and ESG compliance, workflows became more transparent, faster, and less error-prone. The result: clearer insights, improved efficiency, and greater control over compliance.

Highlights

Scalable investment platform launched into production
Audit + ESG compliance baked into day-to-day workflows
Clearer insights and fewer manual errors across teams

Van Schie

Axians

2022 - 2025

Co-developed apps that digitized paper-based workflows for use both on-site and in the office. This provides real-time visibility into the status of orders and inspections, both internally and for clients.

Highlights

Digitized paper-based inspection & order-picking workflows
Real-time status visible to office and on-site teams
Client-facing transparency on order and inspection progress

Froot

Axians

2022 - 2025

Built a user-friendly customer portal that allows companies to personalize and manage their recurring fruit deliveries, eliminating the need for calls and emails.

Highlights

Self-service portal replaced phone & email order changes
Recurring delivery personalization without contacting support
Lower support load and a stickier customer relationship

“Maxim is a dedicated UX Lead who truly listens to client needs and turns them into creative solutions. With his proactive mindset and willingness to go the extra mile, he delivers thoughtful, well crafted UX designs. Maxim is a great asset and I can highly recommend working with him.”

“It was a great experience working with Maxim! For about a year, we worked together weekly on various projects. Maxim is creative and always thinks along in finding solutions. He is accurate, reliable, and always keeps his commitments. I can wholeheartedly recommend Maxim for new projects and assignments!”